“After the revolution in Russia, Lenin was quick to see the potential of applying Pavlov’s research to his own ends”. See article here about mind manipulation. My wife was sharing some of her prior experience as a catholic and what happens each Sunday. My first thought was Ivan Pavlov, his salivating dogs, and conditioned response. First the ringing bells get everyone’s attention and they line up to do Eucharist or sacrament. The process creates a warm fuzzy feeling and contentment. She said everyone really looked forward to it. Salivation preceding salvation. In the article it delves into techniques used by professionals to help preachers get converts. Well worth the time.